Most brands fail in the GCC because execution breaks.
We run your Amazon and Noon marketplace operations so it doesn't.
For brands expanding into or scaling within UAE & KSA.
The ops problems you're facing
Most GCC ops problems aren't strategy problems.
They're execution problems.
You don't need advice. You need someone to run it daily.
We run Amazon UAE, Amazon KSA, and Noon operations for brands that are done firefighting compliance, stockouts, and suppression issues.
Operational recoveries, not growth hacks.
Which path is right for you?
Most GCC marketplace operations break down in one of three ways:
→You need to launch, but compliance and setup are unclear
→You're live, but margin and operations are not under control
→Your logistics are fragmented, affecting inventory flow
We fix these operational gaps. Which one are you facing?
🚀 Not live in UAE/KSA
GCC Marketplace Launch™
End-to-end launch execution. We handle compliance, listings, and initial inventory logistics to get you live in 45 days.
⚠️ Already live but messy
Marketplace Ops™
We take over daily Amazon & Noon execution. Fixing suppressions, coordinating inventory, and protecting margin.
📦 Struggling with logistics
Xeller Logistics™
Direct integration into our vetted 3PL network. Freight, storage, and FBA/FBN prep handled for you.
How Engagement Works
A clear path from application to operational execution. Process over promises.
Application & Fit Call
Submit your application. If qualified, we schedule a 15-minute call to assess mutual fit.
Operator Audit & Launch Sprint
Deep analysis of your catalog, margins, and market position. Then we install the execution system.
Ongoing Ops Ownership (Marketplace Ops)
We take over daily operations with weekly governance reviews. You stay informed, we stay accountable.
Execution Guarantee
If your UAE marketplace is not fully live within 45 days due to execution we control, we continue working at no cost until it is.
Clarification: We guarantee execution — not revenue.
Who Xeller Is Built For
This isn't for everyone.
We work with brands that are already selling and ready to fix execution, not test ideas.
For
Not For
If your operations are already under control, you likely don't need us.
If they're not, this is where we help.
Who Runs Xeller
Xeller is run by marketplace operators with hands-on experience managing Amazon and Noon execution across the UAE, KSA and international markets.


The team manages marketplace operations, logistics coordination and daily execution for brands expanding into the GCC.
Combined experience across Amazon UAE, Amazon KSA, Noon and international marketplaces.
If your GCC operations are not under control, this is where we help.
Apply for a 15-minute call. We'll tell you if there's a fit and what path makes sense.
Applications are reviewed within 48 hours. Not all brands are accepted.
